So what’s the take-away idea? When interacting with your customers think comfort. List 10 ways you can make customers feel that you really are embracing their needs and implement the best and most cost-effective ideas. On a recent trip to Copenhagen, Denmark, I experienced first hand the concept of Hygge. Hygge literally means cosiness and is pronounced
Client Science: The Five Cs Marketing Plan for Professionals' details a strategy businesses can use to get up and running.
Frankly, if a book can make an old cynic like me sit up and (literally) take notes… it has to be worth a look.
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