This interview with Rachel Killeen appeared in Briefly, a weekly briefing by Chartered Accountants Ireland, in December 2017. 1. Is marketing worth the effort for accountants? Marketing is getting in front of your client, at least once a year – to obtain their impression of your delivery and service, to clearly understand what they want
Client Science: The Five Cs Marketing Plan for Professionals' details a strategy businesses can use to get up and running.
Frankly, if a book can make an old cynic like me sit up and (literally) take notes… it has to be worth a look.
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